Planning

Planning

Here are the questions we used in our four interviews used in our documentary :

Questions for Richard, Dad of 4 year old :

1. How old is your child?

2. Are you part of a big family?

3. Does your child watch a lot of TV adverts?

4. How does he react to the toy adverts on the TV?

5. Which adverts grab his attention the most and why?

6. How does he behave if he doesn't get what he wants?

7. Do you give into his demands? How often? Why?

8. Does he receive pocket money? How much? Why?

9. Would you say that your child is influenced by his friends to get certain toys/things?

10. How big is his Christmas list and how expensive are the gifts he wants?

11. Do you feel pressure with the expense of the gifts? How do you manage?

12. Did you have different expectations at Christmas/birthdays when you were a child than your son does now?

13. What was the most expensive thing you were given as a child?

14. Do you give to charity? Why?

Questions for Jean 73:

1. How many presents did you get for Christmas/birthdays as a child? What type of presents were they?

2. Do you think children get more spent on them at Christmas/birthdays now

3. Why do you think that is?

4. What type of things do you buy for your grandchildren?

5. When you were a child, was there a toy you really wanted but you never got?

6. If yes, why do you think you didn't get this toy?

7. What influenced the toys you wanted as a child?

8. Do you think people are happier nowadays?

Questions for Leanne, 17 :

1.What do you spend most of your money on?

2. How much money a week do you spend?

3. Do celebrities in the media have an effect on your buying choices? If so, how?

4. What would you buy if you won the lottery?

5. What is your most expensive purchase? Why did you buy it?

6. Do you give money to charity? Why?

Questions for Mike Whitmore, Teacher of banking and Ex banker:

1. What’s the biggest transaction you’ve ever processed?

2. Do you think that during your time in banking people have got greedier?

3. What do you teach your pupils in terms of customer financial responsibility?

4. Have you noticed whether people are still greedy even during the recession?

5. What is the most expensive thing you’ve ever know someone to buy?

6. What would you buy if you won the lottery?

7. Was it greed that triggered the global recession?

Running Order

Running Order

Voiceover introducing topic and asking the question "What word do you think of when you think of greed?" alongside still images of all the different greed’s we discuss in documentary - 20 seconds

Opening titles of alcohol, drugs, chocolate and money all being grabbed at by external hands with “I Want It All” by Queen playing - 10 seconds

Voxpops of people answering the main question (last person to answer says "money") - 30 seconds

Voiceover says statistics from questionnaire whilst camera pans across bank with “Lloyds TSB advert song ” playing - 10 seconds

Interview with Mike Ex Banker/ Teacher of Banking talking about money and the recession ( music still playing but faded) - 30 seconds

Cutaway of bills piling up(stop motion) - 10 seconds

Interview with dad about looking after 4 year old and how much kids want these days (with cutaways of Argos magazine and child playing) – Money Money Money by Abba playing in the background - 30 seconds

Interview with grandparent about older days and what they got as a child compared to children in the modern era. ( Music still playing ) - 30 seconds

Archive footage - stills of Paris Hilton with voiceover about her brands and influences on teenagers with “If I Was A Rich Girl” by Gwen Stefani playing - 20 seconds

Interview with teenager about spending habits (music continued but faded out) - 30 seconds

Cutaway of monopoly money being grabbed with “Money Talks” by Dizzee Rascal playing. - 10 seconds

Archive footage - stills of lottery winner ,Michael Carroll, who lost all his money with voiceover talking about his experience (music continues but faded) - 40 seconds

Voxpops asking people what they would buy if they won the lottery (mise-en-scene of shops) - 30 seconds

END OF FIVE MINUTES

Voiceover rounding up money section and introducing alcoholism with panning over alcohol aisle in supermarket with “Rehab” by Amy Winehouse playing - 20 seconds

Interview with adult and teenager on how much they spend on alcohol (music continues but faded) - 120 seconds

Archive footage - binge drinkers with voiceover - 20 seconds

Interview with doctor about effects of alcohol and binge drinking - 60 seconds

Cutaway of still image of liver damage - 20 seconds

Interview with a recovered alcoholic - 60 seconds

ADVERTS - 3 Minutes

Voiceover introducing obesity and panning around McDonalds with people eating and obese people walking in the street - 20 seconds

Interview with mother of obese child with “The Fast Food Song” playing - 20 seconds

Cutaway of food aisles in Asda - 30 seconds

Interview with Gillian McKeith - 60 seconds

Cutaway of food, takeaways piling up - 10 seconds

Back to interview with mother of obese child - 60 seconds

Interview with Health Minister - 40 seconds

Voiceover rounding up obesity and introducing education and camera panning around posh school dining room - 20 seconds

Interview with mum of child saying why getting into a good school is important - 60 seconds

Archive footage of TV programme “May Contain Nuts” - 30 seconds

Interview with the founder of mumsnet.com to represent middle class mothers - 60 seconds

Interview with headteacher of private school talking about expectations of pupils in private schools - 60 seconds

Cutaway of private school kids opening their results - 10 seconds

Interview with headteacher of state school talking about expectations of pupils in state schools - 60 seconds

Cutaway of state school kids opening their results - 10 seconds

Voiceover rounding up education and introducing sex addiction and panning around Ann Summers - 20 seconds

Interview with Russell Brand about his sex addiction - 120 seconds

Cutaway of still image of his autobiography with “Sex On Fire” by Kings Of Leon playing - 10 seconds

Cutaway of sex related leaflets with voiceover - 20 seconds

Interview with manager of The Brook - 60 seconds

Cutaways of contraception, sexualised models, sex scandals in magazines and newspaper’s - 10 seconds

Voiceover rounding up documentary and asking the same question as the start - 20 seconds

Credits - 30 seconds

Total running time: 26 minutes 50 seconds

Research

Primary Research

For our Primary research we have four interviews in four different locations:

1. Richard : Father of a four year old, with mise-en- scene of a child's bedroom

2. Jean: Grandmother of five, with mise en scene of her living room

3. Leanne: Teenager, 17 , with mise-en-scene of a teenager's bedroom

4.Mike Whitmore, Ex banker and teacher of banking, mise-en-scene of an office

Secondary Research :

Archive footage:

We took our still images from google image because it is the most extensive search engine aviable to us, and therefore gave us a wider range of images to choose from.

We could also control what size images we wanted on this site and therefore the quality of these image would be higher

We have still images of : Alexandra Burke , Paris Hilton, Michael Carroll, a Blackberry, Jars of sweets, a house in the sun and a restaurant

We took our moving images off Youtube because of the large amount of video's that the website has because the video's we needed are quiet o

bscure

The moving images we have used are : A child riding a bike and news footage of Michael Carroll.