Scheduling

Scheduling

Segments

The segments of the schedule for each day:

Breakfast

Daytime

Children's

Prime time

Late Night

Target Audiences

The target audiences for each segments :

Breakfast - differs according to channel

Daytime - House wife's, parents and the elderly

Children - Children and their parents

Late Night - Adults

Popular Genres

The most popular genres on television are :

Soap opera's

The news

Documentaries

Game shows

Talk shows

Reality shows

Sit-coms

Target audience for terrestrial channels

The target audience for each terrestrial channels:

BBC 1: mixed - direct competitor with ITV (mass broadcasting)
BBC 2: well educated people, minority channel
ITV: mixed - direct competitor with BBC 1 (mass broadcasting)
C4: young adults/ teenagers BUT competitive with BBC 2 for a well educated audience
Channel 5: Mixed - mass audience

Repeats

The percentage for each channels schedules that are taken up by repeats is :

BBC1 + ITV : 1/2% - Its rare for repeats in peak time

BBC2+ Channel 4 + Channel 5 : 50%+ - It is cheap and saves money

The watershed

It starts at 9 o'clock because it is assumed that children are in bed so they can include swearing, sexual references and more violence.

However the watershed time is changing due to children going to bed later.

Inheritance

You put a programme on after an establishment programme to get their audience

Pre-echoing

Scheduling a programme before a popular established programmes

Hammocking

Putting it in-between two established programmes

Audience Fragmentation - People are less loyal to channels due to more channels.