Final Products

Documentary

Print Advert

Radio Trailer

Evaluation

Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

(Please press the '>' arrow to move the the next point or images in the presentations below)

Question One on Prezi

Question One - Print Advert on Prezi

This is a screen grab of the time line of my radio trailer from Adobe Premier.

We made sure that we stuck to all of the codes and conventions, here you can see the the length of our radio trailer is just over 40 seconds. Also after listening to the radio trailer you can see that it mentions the channel that it is going to broadcasted on, in our case, Channel Four. Also we have included short clips from our programme so that the listener wants to watch our documentary as they are intrigued to see what else is included in the programme. We used music that was very relevant to the programme for two reasons. Firstly it reiterates our topic of greed as we used the song 'i want it all' which connotes greed . Secondly the music used was used has also been used in the opening sequence of our documentary and therefore the audience will recognise it when they what our programme and Finally we used the same voice over that was used in the documentary, the voice over in our radio trailer briefly outlines what the programme is going to be about.

Question 2

How effective is the combination of your main product and ancillary texts?

I believe that the combination of our main product and ancillary texts are very effective for a number of reasons. The first reason is that we have used our title, ‘I Want It All’ in all three products, our documentary, print advertisement and radio trailer. Also we have used the same voice –over, a well-educated male, for both our documentary and trailer, thus linking the two products together. Our slogan, ’The need for greed?’ has been used in both of our promotional texts, so that our target audience will keep on recognising our catchy slogan and be more likely to remember it, and therefore watch the programme. We have also included the channel, time and date in both our promotional texts so our audience will know where and when to watch our programme. In addition, we have used clips and quotes from our documentary in our radio trailer so that they intrigue our audience who will want to find out what other thoughts, feelings and facts are expressed in our documentary. For our print advert, we have used an image of a man fiercely biting into a large burger-bun full of money, which clearly illustrates the topic of greed in a surreal and eye-catching way. Due to the fact that our programme discusses the topic of greed, which includes the greed for money, food, drugs, alcohol and education, the tone of our topic is one of a serious nature. This is reiterated through our promotional texts as the print advert echoes this mood through his facial expression, and the radio trailer includes a voice-over of a man with a serious and matter-of-fact tone of voice. Furthermore, both our main product and ancillary texts appeal to our broad target audience of men and women of eighteen plus through the use of personal pronouns, topics that everyone can relate to, such as the recession and wanting more money and by making them want to find out the answer to our slogan : is there ‘the need for greed?’ We would have placed our newspaper advertisement in broadsheets such as ‘The Guardian’, ‘The Times’ and ‘The Independent’, and we would have placed our radio trailer on commercial stations which would appeal to our well-educated demographic. Our trailer would be played before 9.00a.m. and after 5.00 p.m. while our target audience is most likely to be listening.

Question Three

What have you learned from your audience feedback?

To gain audience feed back we first showed our documentary, radio trailer and print advert to 13 people from our target audience. We then got them to fill out questionnaires.

Here is our feedback:

Question One: Do you think our programme suit our target audience of 18+?

From this feedback I can see that the vast majority we asked thought that the material suited our target audience, this means we applied the information from our first questionnaire on what people would like to to our work well and therefore appeal to our audience.

Question Two - Would this five minute encourage you to watch the full programme and why?

A large percentage of the people we asked said that they would watch our documentary from the five minute extract that we showed them, this is encouraging as it shows that we have made a entertaining and interesting segment. It also shows that our target audience likes the topic and content.We have also caught there interest and convinced them that it is worth watching.

Question Three - On a scale of one to five how appropriate is our documentary for Channel Four and why?

The reasons people gave were as follows :

Similar to other channel four documentaries

Channel 4 viewers would like to watch this
It was interesting
Relevant topic for Channel Four

From this I can see that most of the people thought it was something similar to a programme that Channel Four would broadcast however, on a scale of one to five, some people only gave it three, and therefore if we were to do it again, we would try to make it even more appropriate for Channel Four.

Question Four - In your opinion do the camera shots and the music suit the style and genre of the programme?

Everyone we asked said 'yes' in reply to this question this shows that we have used a varied type of camera shots and used music effectively, this also shows us that we have done this to the best of our ability and all of the people we asked from our target audience can see this.

Question Five - On a scale of one to five how would you rate our documentary in terms of the following?

Entertaining -

Informative -

From this I can see that more people found my documentary informative rather than entertaining, this may have been due to the serious tone our documentary has however if i was to do it again, I would concentrate on making it more entertaining by perhaps adding more music or music archive footage. Most of the people we asked did find it quite interesting and entertaining so I think overall we did this well.

Question Six- Do you think the camerawork and editing used made our extract look professional?

Everybody we asked replied 'yes' to this question therefore I from my audience feedback I have learnt that, in relation to our target audience, we made a documentary that they thought involved good camerawork and editing that gave our documentary a sense of continuity.

Question Seven- How do you feel the documentary compares to other professionally made documentaries?

The answers we got from this questioned varied and therefore proves difficult to put in to a chart to graphically illustrate what we found. However, from the answer we got I have learnt that people thought our documentary did compare well to other documentaries because of the following reasons :

-It was detailed like professional documentaries

- I was very similar to professional documentary and compared well.

- Archive material like the 'news footage' is good, it makes the overall tone of the documentary strong.

- All the codes and conventions of professional documentaries have been followed.

In conclusion I have learnt that overall most people thought that our documentary compared well to professionally made documentaries.

Question Eight- What are the strengths and weaknesses of our documentary?

Strengths

-Professional camera work

-Relevant music bed

-Editing that made the documentary flow

-They found it interesting like other professional documentaries.

-The interviews were framed and edited well
-There was a large amount of well edited and relevant cutaways

Weaknesses

-Perhaps more editing could have been done
- The sound behind vox -pop could be improved to the 'fuzzy' sound behind them.

In conclusion there are clearly more strengths then weaknesses. Thus showing that overall we made our documentary well however we could have spent even more time editing to add to the continuity and we could have re-filed our vox-pops to improve the sound quality.

Question Nine- What are the strengths and weaknesses of the radio trailer and print advert?

From this I can see that people have only found strengths from our print advert and radio trailer and that they think we have included all of the things that the codes and conventions include.

Question Ten - Do you think the sound bites and voice in our radio trailer advertised our documentary to its full potential?

All thirteen people have said that they do think that the sound bits and voice in our radio trailer did advertise the documentary to its full potential therefore we have codes and conventions well and chosen an voice over that our target audience would like.

Question Elven- Do you think the newspaper advert effectively advertises our programme and why?

Again all thirteen people said yes and the the reasons they gave were as follows :

-It suits the programme

- Clear image

- Eye catching image

-Relate well to the audience

- Images connotes what the programme is about well.

Here are some audio clips of Leanne Hill, Ellie Powell and Ellie Jones answering some of our questions:

Here are some pictures a group of people from our target audience watching our documentary ( the people who filled out the questionnaire above)