Newspaper Advertisements Codes and Conventions

After looking at a number of newspaper adverts we conducted a list of codes and conventions that advertisements follow. Due to the fact our documentary is scheduled to be broadcasted on Channel 4, we used a number of their adverts to analyse.

We used the link below when doing this:

http://www.4creative.co.uk/flash/#/print/press_and_poster/

-One strong, main image

-Words are kept to a minimum

-The slogan is also included on the print advert

-The title is always included

-The scheduling information always included

-Channel logo is prominent and on the right hand side

-The print advert is usually A4, landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards.

Here are some examples :