Formal Proposal

Formal Proposal

Topic :
Greed

Type of documentary:
Mixed

Style of documentary:
Formal and Information

Channel and Scheduling :

Channel 4

21.00 (Inhereit audience form undercover boss USA)

Sunday

Target audience :
Adults aged over 36 due to the majority of the participants from our questionnaire being aged 36-40 and 41+ furthermore it will not be bias towards either males or females.

Primary research needed:
Interviews: Teachers ( mise-en-scene of offices and suject specific books)
Father of a 4 year old ( Mise-en-scene of a children bedroom - toys and games ect)
A grandparnent ( Mise-en-scene of their living room, including ornaments and photos)
A teenager ( Mise-en-scene of a teenagers bedroom)

Vox pops- out side shops in Liscard

Cutaways - Bills, money, shops, banks, toys ect.

Secondary research needed:
Paris Hilton footage
Lottery winner footage ( news footage)

Narrative Structure:
Circular narrtive, open structure

Outline of content:
Titles -relate to topic.
Interviews
Cutaways of money and bills ect
Archive footage of Paris Hilton and Lottery Winner
Voiceover telling the narrative which links together topics and interviews
Vox pops in Liscard.

Research Requirments :
Cameras
Digital cameras
Tripod
Computer with adobe premier and audition
Dictaphone
Internet access

Pie charts and conclusions

Pie charts and conclusions
Here are the pie charts for our tally's:

Out of the 30 questionnaires we handed out, 15 of the participants were male and 15 were female so our documeanty will not be bias a particular gender.

The majority of the participants were aged over 41, so our documentary may be weighted towards that age group. However, we did have several from the 36-40 group and the 26-30 group, so this balances out any bias.

Out of the 30 participants, almost a third of them picked blue as their favourite colour, meaning that we should use the colour blue in our documentary, perhaps in the title sequence, rolling credits or the graphics. Red was the second most popular colour so we might also include that.

More than a third of the participants said that the genre pop music was their favourite type of music, so our documentary should include mostly music from this genre so it will appeal to our target audience. The second most popular genre was rock music so our documentary could include some music from this genre too.

More then half of the participants said that they generally watched television between 17:30 and 21:00 which is a clear majority which you can see form the pie chart above, so we should aim to put our documentary out during these hours so that the target audience will be more likely to watch it and we will get more viewers.

The majorityof the participants said that they watch Channel 4 the most so our documentary should be broadcast on this channel. However, almost a third said that they most often watched BBC1, so our documentary could also be broadcast there as there was little difference between the the two.

The majority of the participants said that they watched television the most on a Friday, so our documentary should be broadcast on this day. Sunday was also a popular day to watch television so if our documentary does not fit into the schedule of a Friday then we will probibly use sunday.

A large majority of participants said that they think greed is bad, so this helps us to decide which way the audience already lean so we know which way we should portray the idea of greed in our documentary.

Out of the 30 participants, 20 said that they think money does make you happy, so we can use this in some way in our documentary, perhaps as a statistic e.g. "two thirds of people asked said that they think money makes people happy".

Here are some audio clips of people answering our questionnaire :

Audience feedback tally

After we conduced our questionnaires we then tallied the result.

Here is the tally for each question.

1. Are you male or female?
Yes- 15
No- 15

2. How old are you?
15-20- 2
21-25- 3
26-30- 4
31-35- 3
36-40- 6
41+- 12

3.What is your favourite colour?
Blue- 9
Red- 6
Black- 2
Green- 4
Pink- 1
Yellow- 3
Orange- 2
Purple- 3

4. What genre of music do you listen to?
Country- 1
Pop- 12

Electronic- 1

Soul- 1

Indie- 3

R 'n' B - 3

Rock - 7

Classical- 1

Folk- 1

5. What type of day do you watch the television most?
6:00-9:00 - 0
9:30-12:00 - 0
12:30-15:00- 2
15:30-17:00- 2
17:30-21:00- 16
21:00+ - 10

6. Which terrestrial channels do you watch the most?
BBC1- 9
BBC2- 3
ITV - 7
Channel 4- 10
Channel five- 1

7. What do you watch TV the most?
Mondays- 3
Tuesdays- 1
Wednesdays- 3
Thursdays- 2
Friday- 9
Saturday- 5
Sunday- 7

8. Is greed bad?
Yes- 25
No- 5

9. Why do you think this?

Yes
Selfish- 9
Wanting unnecessary things-1
Leads to power and wealth- 1
Redistribution of wealth and resources- 1
Nobody will like you- 2
So many people can do without- 2
Unfair- 1
Encourages exploitative behaviour- 1
Excess of anything is bad- 1
More you get the more you want- 1
Makes you contented - 1
Too much that people don't need- 1
People will do anything to get what they want- 1
Makes people mean- 1
Makes people resentful and bitter- 1

No
Working for it- 2
Can't get anywhere without it- 2
Helps you get things- 1

10. Does money make you happy?
Yes- 20
No- 10

11. What three words come to mind when you think of greed?
Fat- 1
Banker- 2
Cheat- 1
Selfish- 11
Nasty- 1
Walt Street- 1
Gluttony- 3
Hungry- 1
Self centred-1
Jealousy- 1
You want everything- 2
Bills- 1
The government- 2
Food- 4
Money- 3
Paris Hilton-1
Misery-1
Mean spirited-1
Resentful- 2
Rupert Murdoch-1
Rich people-1
Excess-1
Egotist-1
Uncaring-1
Focused-1
Isolation-1
Cars- 1
Fat cat in the city-1
Corruption- 1
Control- 1
Power- 2
Poverty- 1

Questionnaire

We then came up with a questionnaire to give our target audience to help us decide what to included in our documentary to make it appeal more to our audience.

Here is our documentary:

1. Are you Male or Female (please circle)

2. How old are you? (Please circle)

15-20 21-25 26-30 31-35 36-40 41+

3. What is your favourite colour? ________________________

4. What genre of music do you listen to? ____________________

5. What time of day do you watch the television most? (Please circle)

06:00-09:00 09:30-12:00 12:30-15:00 15:30-17:00 17:30-21:00 21:00+

6. Which terrestrial channels do you watch the most? (Please circle)

BBC1 BBC2 ITV Channel 4 Five

7. What day do you watch TV the most? _____________________

8. Is greed bad? (Please circle)

Yes No

9. What do you think this?

__________________________________________________________________

10. Does money make you happy? (Please circle)

Yes No

11. What comes to mind when you think of greed?

__________________________________________________________________

Brain stroms

After analysing a number of documentaries and researching the conventions of the scheduling of programmes on terrestrial television we then started brain storming idea's for our own documentary.

Here is the brain storm we came up with as a group:

As a group we then decided on the theme of 'greed', here is our mind map for our ideas on greed.

Scheduling

Scheduling

Segments

The segments of the schedule for each day:

Breakfast

Daytime

Children's

Prime time

Late Night

Target Audiences

The target audiences for each segments :

Breakfast - differs according to channel

Daytime - House wife's, parents and the elderly

Children - Children and their parents

Late Night - Adults

Popular Genres

The most popular genres on television are :

Soap opera's

The news

Documentaries

Game shows

Talk shows

Reality shows

Sit-coms

Target audience for terrestrial channels

The target audience for each terrestrial channels:

BBC 1: mixed - direct competitor with ITV (mass broadcasting)
BBC 2: well educated people, minority channel
ITV: mixed - direct competitor with BBC 1 (mass broadcasting)
C4: young adults/ teenagers BUT competitive with BBC 2 for a well educated audience
Channel 5: Mixed - mass audience

Repeats

The percentage for each channels schedules that are taken up by repeats is :

BBC1 + ITV : 1/2% - Its rare for repeats in peak time

BBC2+ Channel 4 + Channel 5 : 50%+ - It is cheap and saves money

The watershed

It starts at 9 o'clock because it is assumed that children are in bed so they can include swearing, sexual references and more violence.

However the watershed time is changing due to children going to bed later.

Inheritance

You put a programme on after an establishment programme to get their audience

Pre-echoing

Scheduling a programme before a popular established programmes

Hammocking

Putting it in-between two established programmes

Audience Fragmentation - People are less loyal to channels due to more channels.

Codes and conventions

Codes and Conventions of a Documentary Genre

Single strand narrative

Editing: Cut is most common edit - does not distract from what is going on, on screen

Voice over - holds the narrative together (glue) Variety of relevance

Relevant depending on topic, relevant age to the topic, standard english, calm and clear delivery

Creative and Varied Camerawork - conventional framing on interviews - sitting on a stable chair

Camera usually static on a tripod not hand held

Images (moving and still) - Camera movement when filmin still images

Archive material

If Chromakey is used it shouldn't detract from an interview

Relevant music - doesnt abtract ot interfeer with the interview

Graphics - Anchor person - time, place and relevance to programme 0 usually 2 lines

In Interviews:
-Interviewee positioned to left or right of frame

-If more than one interviewee, it alternates

-Interviewees filmed in medium shot, medium close up and close up

-Questions are edited out

-Mise-en-scene - background reinforces the content of the interview and is relevan to the interviewee, providing mroe information abut them in terms of ocupation or personal environment.

-Graphics are used to anchor who the person is on screen and their relevance to the topic of the documentary.

-Always look at the interviewer, never the camera, never gives direct address.

-Positioning of the interviewer is therefore important. If the interviewee is on the right of the frame the interviewer is to the left of the camera and vice versa.

-Framing follows the rule of thirds. The eye line of the interviewee is always one third of the way down the screen regardless of the framing; even in close up.

-Interviews are never filmed with a light source behind the interviewee. ie. in front of a window or with the sun behind them, the light is always in front of them, --behind the camera.

-Cuts are always edited into the interviews to break them up and illustrate what they're talking about and to avoid jump cuts when the questions are edited out.

-All interviewees are sat down so that they remain still which makes for constant filming.

-Cuts are always archive material

-Cut aways are suggested by something said in the interview and therefore filmed after the interview